A web-tv channel programmed based on what’s trending on the Twitter. Awesome!
Nike added some social media spice to the NBA playoffs with a Twitter ranking tool on its Nike Basketball website measuring the topical currency of players.
Agency: R/GA
Client: Nike
Creative Director: Sammi Needham
Interaction Design Director: Xavier Gallego
Art Director: Kenji Shimomura
Visual Designer: Lucas Hearl
Copywriter: Brad Soulas
Creative Director (Interaction Design): Tim Allen
I think it’s an awesome catalyst for social media attention, but didn’t commercial datavis expert Stamen Design do this before with their NBA Post-Season Twitter Playoffs (also for Nike)?
Ben & Jerry’s Fair Tweets is a simple, but smart project that uses unused Twitter characters to spread the news about the upcoming World Fair Trade Day. Although the idea of using unused characters isn’t really relevant for Ben & Jerry’s or Fair Trade, I still think it’s an inspiring approach!
