Fun idea from Cadbury: A virtual parade consisting of real people to support the British Olympic team.
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Google Maps: Play Your World
Google is rolling out pedestrian-level indoor mapping data for locations such as malls, airports, museums and educational institutions across the US. To promote said mapping they’ve produced this charming Google+ app/game.
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Smart Thief Caught On Cam
Awesome and smart online-film for LG by Y&R. Also love the subtile ending (not using supers/titles etc.).
Facebook Timeline On Drugs
Interesting way of using the new Facebook Timeline feature. McCann Digital used the new two-column view to show two versions of Adam Barak’s life.
Find Adam Barak’s profile page here: CLICK
Swedish Post: Xmas on Wheels
Nice Chistmas campaign for Swedish Post, by Akestam Holst. Photograph your own Christmas card using Swedish Posts Christmas ride (a bit like Disney’s It’s A Small World). The fantasy world is based on Jenny Nystroms famous traditional christmas cards.
www.xmasonwheels.com
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Dragee’s Positive Mind
Dragee is using the positive power of Mentos to make the world a better place. On Mentos’ Facebook page users can watch Dragee’s positive shorts, create custom Life Guidance videos for friends and watch the negative Tweet eliminator (where Dragee floats around in the sky to eliminate negative, real-time Tweets).
Positive short:
Custom Life Guidance video:
Negative Tweet Eliminator:
Chevy Bungee Jump
Why have a typical car launch when you can launch over the edge of a 100 ft. tower? Best of all, the Sonic was pushed by over 2.4 million clicks from online users.
Goodby Silverstein & Partners, along with Motion Theory and director Adam Sadowsky of Synn Labs are introducing the new 2012 Chevy Sonic with a high-flying stunt. A Chevy Sonic is balanced on top of a 90-foot structure built out of shipping containers. Every person that clicks will push the car closer to the edge. One final click will eventually make it go over, where it will get caught by bungee cables attached to a hydraulic crane, creating a social media-powered bungee jumping car.
You LOL You Lose
Fun advergame for Frijj called You LOL You Lose. The title pretty much explains the concept. Created by Iris.
Volkswagen BlueMotion Roulette
Simple and fun idea by Norwegian agency Try highlighting the main benefit of the Volkswagen Golf BlueMotion: Low fuel consumption.