Nike added some social media spice to the NBA playoffs with a Twitter ranking tool on its Nike Basketball website measuring the topical currency of players.
Agency: R/GA
Client: Nike
Creative Director: Sammi Needham
Interaction Design Director: Xavier Gallego
Art Director: Kenji Shimomura
Visual Designer: Lucas Hearl
Copywriter: Brad Soulas
Creative Director (Interaction Design): Tim Allen
I think it’s an awesome catalyst for social media attention, but didn’t commercial datavis expert Stamen Design do this before with their NBA Post-Season Twitter Playoffs (also for Nike)?



















