Nike | Nik Sluijs

Epic Nike Basketball Twitter Visualization

By Nik On June 19, 2011 In uncategorized With No Comments

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Nike added some social media spice to the NBA playoffs with a Twitter ranking tool on its Nike Basketball website measuring the topical currency of players.

Agency: R/GA
Client: Nike
Creative Director: Sammi Needham
Interaction Design Director: Xavier Gallego
Art Director: Kenji Shimomura
Visual Designer: Lucas Hearl
Copywriter: Brad Soulas
Creative Director (Interaction Design): Tim Allen

I think it’s an awesome catalyst for social media attention, but didn’t commercial datavis expert Stamen Design do this before with their NBA Post-Season Twitter Playoffs (also for Nike)?

Awesome HTML5 Scroll Down Stuff

By Nik On June 5, 2011 In uncategorized With No Comments Permanent Link to Awesome HTML5 Scroll Down Stuff

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Ben the Bodyguard →
Nike Better World →

Nike+ Facebook Motivation

By Nik On October 8, 2010 In uncategorized With No Comments

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The Nike+ iPhone app just got a really interesting update which makes it possible for your Facebook friends to cheer you on while running.

Connecting the Nike+ app to your Facebook account will result in an automatic Facebook post reading: “Cheer me on with a comment and I’ll get it on the run.” Every following “Like” or comment will automatically pop-up in your Nike+ app. On completion of the run, the app will update the Facebook thread with your distance and pace, thanking friends for their cheers.

I like this new way of social running a lot! Knowing social support could definitely push my run to the next level.

Nike World Basketball Festival

By Nik On September 16, 2010 In uncategorized With No Comments Permanent Link to Nike World Basketball Festival

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Beautifully animated teaser for the Nike World Basketball Festival that made me feel a little bit like the Animatrix – World Record short film.

(Via Marlon/Adverthis)

Nike+ City Graffiti

By Nik On September 15, 2010 In uncategorized With No Comments Permanent Link to Nike+ City Graffiti

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Today, Nike will launch a Facebook-app called Nike+ Graffiti. The application makes it possible to create virtual tags using Nike+’s GPS module. The ten best (=most liked on Facebook) virtual tags will be rewarded various Nike branded prizes.
I think it’s a very cool project, much like the interesting, and more arty GPS Drawing project by Jeremy Wood.