Fun idea from Cadbury: A virtual parade consisting of real people to support the British Olympic team.
All posts tagged Facebook
Facebook Timeline On Drugs
Interesting way of using the new Facebook Timeline feature. McCann Digital used the new two-column view to show two versions of Adam Barak’s life.
Find Adam Barak’s profile page here: CLICK
Dragee’s Positive Mind
Dragee is using the positive power of Mentos to make the world a better place. On Mentos’ Facebook page users can watch Dragee’s positive shorts, create custom Life Guidance videos for friends and watch the negative Tweet eliminator (where Dragee floats around in the sky to eliminate negative, real-time Tweets).
Positive short:
Custom Life Guidance video:
Negative Tweet Eliminator:
Play #Frogger in Real Life
To support an Allianz’ campaign aimed at promoting a safe an healthy lifestyle on the streets, Ogilvy Brazil developed a real life, augmented reality version of the retro game Frogger. The goal: Get the frog to the other side of a real street populated by real traffic. Awesome!
Help Rename Speed to Speed Kills
The town of Speed pledges to change it’s name to Speed Kills if 10.000 people Like the campaign on Facebook. One Facebook page and a short documentary divided in little fragments. Smart idea by Naked Communicatons to raise awareness on traffic speeding.
One problem: The Facebook page hit 10.000 Likes on the first day of launch. So now one of Speed’s farmers, Phil Down, is pledging to change is name to Phil Slow Down as soon as the page hits 20.000 Likes.
iPhone Game Using Facebook Photos as Powerups
After all the interactive ad campaigns using social profiles, this game called It’s Just A Thought seems pretty fresh!
Have You Been Naughty Or Nice This Year?
Honda‘s Facebook app called NaughtyOrNice-a-tron analyses your Facebook profile, comments and likes to decide if you’ve been naugty of nice. Although the outcome could’ve been more exciting, I like the idea of a Facebook naughty-or-nice analysis!
Skittles: Update the Rainbow
You’ve probably seen the Old Spice Responses campaign on YouTube. Well, so did Skittles. Their new campaign called Update the Rainbow is all about reacting to (or: repeating) your updates in a YouTube video.
Although there are some funny examples, this HUGE operation still smells like a bad rip-off to me.
Funny example:
Not so funny example:
[thanks rocco]
Likify
A great new service calles Likify makes it possible to Like! real life objects on Facebook via QR-codes. Simply put: You can generate a QR-Code that points the user to a webpage containing a Like! button. Put the QR-Code on (for example) an object and you’re done! Very nice service created by Boondoggle LifeLabs.
Nike+ Facebook Motivation
The Nike+ iPhone app just got a really interesting update which makes it possible for your Facebook friends to cheer you on while running.
Connecting the Nike+ app to your Facebook account will result in an automatic Facebook post reading: “Cheer me on with a comment and I’ll get it on the run.” Every following “Like” or comment will automatically pop-up in your Nike+ app. On completion of the run, the app will update the Facebook thread with your distance and pace, thanking friends for their cheers.
I like this new way of social running a lot! Knowing social support could definitely push my run to the next level.
