To promote the re-introduction of the classic Ferrorama toy train, DDB Latina (Brazil) challenged the hard-core community to take the Ferrorama for a 20km ride. Awesome.
All posts tagged Brazil
Personally Signed Fittipaldi Ads
To promote the new Omega Fittipaldi, WMcCann Brazil created limited edition ads signed by Emerson Fittipaldi himself. Personally, I’ve never heard of the guy. But I can imagine racing fans will cherish this ad forever.
A URL displayed in the ad linked to a video of Fittipaldi signing your personal ad. Click the following link and enter 1500 to see the signing:
www.chevrolet.com.br/fittipaldi→
MTV Pops
MTV Pops. Director Dulcidio Caldeira: “Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed.”
