Hello future!
All posts tagged AR
The Future of Street View Maps
In a demo that drew gasps at TED2010, Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft.
The interesting stuff starts at 3.00. The really interesting stuff starts at 4.30.
Play #Frogger in Real Life
To support an Allianz’ campaign aimed at promoting a safe an healthy lifestyle on the streets, Ogilvy Brazil developed a real life, augmented reality version of the retro game Frogger. The goal: Get the frog to the other side of a real street populated by real traffic. Awesome!
Converse AR Sampler App
Converse has released an iPhone app that allows users to try on any shoe from the footwear brand’s catalogue simply by pointing an iPhone at their feet. The app uses augmented reality (AR) to place a virtual shoe over the foot, giving users an idea of how those trendy kicks will look, minus piles of shoe boxes, tangled laces and disgruntled store assistants. When they find a style they like, a few clicks will take them through to the store where shoes can be purchased. Unfortunately it’s US App Store only, so I couldn’t test it myself.
Find the App here (US App Store only): CLICK!
[thanks Contagious]
Augmented Reality Translation
Check out Word Lens, a translation tool for iOS that uses augmented reality: