TomTom Navigaming

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CHALLENGE/
Due to heavy competition of cheap navigation solutions (on smartphones) TomTom is losing ground with young people. Establish TomTom as the undisputed navigator for youngsters.

SOLUTION/
TomTom introduces Navigaming. Simply put: Game layers on top of your navigation.
For example, in TOMMY the user takes part in an interactive, location based mob-driver game. The goal: Deliver virtual goods and become the biggest and most notorious mob driver of all, while driving to your grandma’s house.

TomTom Navigaming
TomTom Navigaming
TomTom Navigaming
TomTom Navigaming

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