CHALLENGE/
Create awareness for Beachmasters, a party-hard youth travel agency.
SOLUTION/
The Beachmasters Blurshirt. A give-away for all the youngsters traveling with Beachmasters. If a picture of the shirt gets uploaded to Hyves (the most popular social network in the Netherlands), the special print wil be recognized automatically and the wearer of the shirt will be blurred beyond recognition.
*Awarded with Golden SpinAward Young Talent (2011)
