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Martinat’s Brutalism (or is it Wieden+Kennedy’s?)

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Another post following my Tate Modern visit last week. This political statement in the form of an awesome interactive sculpture by José Carlos Martinat is called Brutalism: Stereo Reality Environment (2007). It’s a scale model of the Peruvian military HQ spitting out little messages about brutalism and dictatorship.

Here’s what the sign read:

This sculpture is a scale model of the Peruvian military headquarters, an example of ‘brutalist’ architecture nicknamed the ‘Pentagonito’ (or: ‘little Pentagon’). During the Fujimori presidency, the building became notorious for the torture, murders and disappearances conducted by the secret service.

The sculpture incorporates a computer which has been programmed to search the internet for references to ‘Brutalismo / Brutalism’, picking up extracts about Latin American and global dictatorships but also on architecture, forging associations between different kinds of ‘brutalism’ which it spews out onto the gallery floor.


Although I know art is often a trendsetter for advertising, the resemblance of Martinat’s Brutalism to a project by Wieden+Kennedy London called Tweets of Snow (2010, three years later) is astounding. Check it out:

I guess W+K creatives visit Tate Modern too…

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